Back From the Beach

Jordan Marsh Blueberry Cake

Just like "Jawdin Mahhhsh!"

This is one of THOSE years: the Labor Day weekend is late and the Jewish holidays are early; in fact, they commence just a couple of days after the weekend. I’m no sooner rinsing the beach sand from my feet when I have to start thinking about dessert for the family Rosh Hashanah dinner — my yearly assignment. Luckily I have had a little something stored in the back of my mind for a few weeks.

When I wrote about blueberries a few weeks ago I mentioned — almost in passing — the famous blueberry muffins from Boston’s beloved but now dearly departed Jordan Marsh department store. I haven’t been able to get those off my mind. When you have an itch you’re not supposed to scratch it, but I’m only human: I can’t resist.

On paper the Jordan Marsh blueberry muffin is an unlikely star: oversized, sugar-crusted, less muffin than cake, and perhaps even a bit on the dry side, although the better for dunking because of it.

(Does anyone still dunk? Never my cup of tea — pardon the pun — dunking was best demonstrated by Clark Gable in the movie “It Happened One Night.” Yeah, they still call them “Dunkin’ Donuts” but I don’t think anyone still does. Please correct me if I am wrong.)

Ask any Bostonian, current or former, about the Jordan Marsh muffin and you will likely get some kind of fond memories recalled about Aunties or Grandmothers bringing them on visits, not to mention quick side trips to “Jawdin’s” bakery counter whilst in the store on other business. While muffins are usually reserved for breakfast or Hollywood gift giving (muffin baskets are big business out there), we were never shy about occasionally eating the Jordan Marsh muffins for dessert.

Like dunking, the Jordan Marsh blueberry muffin is no doubt the product of a different age. For a big chunk of the mid-twentieth century, the big department stores always had in-house bakeries. Granted many, including Macy’s (which absorbed the Jordan Marsh chain some years ago), still do. But with rare exceptions the fare is trucked in from a vendor. The stuff they sell is hit or miss. The old time department store bakery was likely a bit more modest in scope, with muffins, cakes, cookies, and brownies (the Jordan Marsh nostalgia silver medalist) being the focus. I have a fond memory of my Mom returning home with a B. Altman’s Chocolate Cake from a trip accompanying my Dad to New York City. That was a few years ago — B. Altman’s is a library now — but I remember that big swirly-frosted cake as if it was last week. The latter will likely produce a phone call from my Mom remarking on my elephantine memory.

But I mention that cake as an illustration of the aesthetic I am trying to highlight. I can’t say for sure that everything those bakeries sold was golden, but it was good dependable stuff that didn’t try too hard.

This brings us back to blueberry muffins and an early Rosh Hashanah. I thought it might be nice to let summer influence the choice of desserts this year. They usually are tinged with the rustier flavors and colors of the fall season, like my pumpkin cake from last year. This year they’ll be bright and summery, and the aforementioned idea of serving blueberry muffins for dessert seems apt.

Two problems, or shall I say, minor roadblocks, require equally minor detours: The first is that “Jawdin’s” is gone and so are their muffins. The second is that I can’t serve muffins at a holiday dinner. Serving muffins as dessert is a cute trick best saved for another time.

Luckily, I can easily swerve around both roadblocks. Jordan Marsh may be gone, but with a bit of internet digging the real, real, recipe (as opposed to the real recipe) is not hard to find. And if I don’t want to serve muffins for dessert I can just pour the batter into a cake pan or two and serve it as a cake.

I did just that, using two five inch cake pans which gave them great height. But feel free to use one standard eight or nine inch pan.

My only real problem was my own nagging desire to bring my own twist to this recipe. Luckily a little experimentation quickly made me retreat from that idea. I thought it might be nice to serve this as a real cake, including frosting. Bad idea. I tried a simple white frosting which had the double whammy of making the whole thing too sweet while completely obliterating the blueberry flavor. Ditto a really nice lemon frosting: triple whammy. Too sweet, no blueberry, all lemon.

So, going back to basics, I decided to let the cake shine as is, in all its basic mid-century home-spun glory, kind of like an edible version of thumbing through an old copy of Life Magazine. For the holiday dinner, if I decide to gild the lily at all it will be by dabbing a bit of barely sweetened whipped cream on the plate, as much for looks as for the blueberries and cream simulation.

Bear in mind that the highlights of these muffins, the crunchy sugar crown, the thick brown crust, and the abundance of blueberries are the things that require just the slightest extra attention while mixing the batter: be sure to carefully fold in the blueberries with a rubber spatula using caution to break the berries as little as possible. And the sugary, crusty crown? Just use a heavy hand with the sugar. As with any muffin, mix this relatively heavy batter as little as possible.

And if you’ve just got to make muffins, I say, “Go for it,” but be sure to fill the muffin tins almost to the top so they develop a big crunchy “crown,” Don’t use paper liners or you won’t get the trademark brown crust.

Everybody out of the water! Fall is here!

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Click here for the recipe for “Jordan Marsh Blueberry Cake.”

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One Response to “Back From the Beach”

  • Most of the online recipes leave out an important step to make them the authentic Jordan Marsh blueberry muffins as sold at the store. I’m over 60 years old and grew up in Boston enjoying these wonderful muffins. I have posted the recipe (along with my memories of visiting Jordan Marsh at Christmas time!) with the technique of crushing some of the blueberries to give the muffins their famous purplish hue. I’ve always baked the muffins, but I look forward to baking the recipe as a cake with crushed blueberries, of course! http://www.fransfavs.com/2011/07/1059/

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